VMware engaged my team at The Atlantic several times to create stories that would capture their business-decision-maker audience and align the brand with forwarding-thinking innovations.

For one engagement, we built Possibility Stories, a quirky video series about critical problems that leading-edge technology is poised to solve: protein shortages and world hunger, excessive noise, and air pollution. For another, we created a shareable animated video about centers of innovation — other “Silicon Valleys” — around the world.

Across both projects, my creative direction role spanned story development, scripting, casting, and visual approach.