Cove is the world’s first biodegradable water bottle. The bottle is made of PHA, a plastic alternative that can be found in almost all life on earth: plants, soil, and our own bodies.

I worked closely with the CEO and a nimble team on the foundational brand identity and all things creative marketing for Cove. While the brand has evolved some since my time, it has stayed true to the core tenets of the voice, visuals, and brand narrative we developed together. Cove launched on December 1st 2022 in Erewhon markets in LA and will expand from there. Follow the journey at cove.co and @cove