The launch of Pixel 6, the first end-to-end Google phone, was a big moment. We worked closely with their team to concept and produce the virtual launch event, grounding everything around the Google Store in Chelsea, NYC.

The event showcased many different first-of-their-kind features, including how new machine learning power transforms voice recognition and on-the-fly photo editing. You can watch the entire event here or get a taste of our favorite moments below.

I was instrumental in developing the original concept for the intro video, as well as the strategic framework for using the Manhattan store to create content that felt personal, casual, and fundamentally Google.