Generally, people aren’t psyched to watch product demos. And even when we seek them out, our eyes can tend to glaze over. But, people loooove a good tidbit from a friend’s dating life. So we started there.

Bumble's app features are built around helping people find their perfect match. So we used real people’s experiences to create 20+ simple and engaging product videos that showcase just that. To get there, we combed through hundreds of stories from actual Bumble users and layered them with app UI graphics. The resulting videos were relatable, inspiring, and inspiring, and a little silly.

I led creative strategy for the original Bumble AOR pitch, which we won that January. For this campaign, I shaped the original concept and led strategy and copy throughout.