Beecher’s came to us seeking an advertising campaign for their 20th anniversary that didn’t feel like an advertising campaign. It needed to feel authentic to the brand’s Seattle roots and celebrate two decades of dedicated fandom.

SpecialGuest and sister branding agency, Mudge, produced twelve videos pairing real fan reviews with mouth-watering macro shots of Beecher’s foods. Three dozen spots of varying lengths are ran on OTT and social media (YouTube pre roll, Instagram, LinkedIn) in the Seattle/Tacoma market, with more rolling out nationwide in 2024.

With 54 million impressions, the brand earned a significant boost in awareness and sales skyricketed