The Lizzo Music Pack launch on Beat Saber was the first of many collaborations between Meta’s Reality Labs and SpecialGuest. Beat Saber is a wildly popular VR game where players dance and sweat as they slash through the beats of their favorite songs represented as flying blocks.

We needed to get the attention of Lizzo’s fanbase, which is not comprised of typical Beat Saber players. To do that, we focused our efforts on making something that Lizzo herself would love and be proud to share: a catchy, playful TikTok-style dance featuring a wide range of performers. Lizzo posted organically about the film and got her followers hyped to get in the game.

For this project, we were lucky enough to work with Tanu Muino (VMA-winning music video director for Lil Nas X, Harry Styles, Cardi B, and more), as well as legendary choreographer Sean Bankhead.